How to build a global supplier of electrolyte

The rapid development of new energy vehicle technology will become the driving force for the long-term development of electrolyte. Under the competitive landscape of the strong, how can Shanshan electrolyte achieve rapid growth? Listen to Guo Li, general manager of Shanshan New Materials, talk about electrolyte 2020. Guo Li, General Manager of Shanshan New Materials ➤ What is the development status and prospects of the electrolyte industry? The electrolyte market situation this year is relatively severe. In the past, due to the outbreak of market demand, the electrolyte industry's output has expanded significantly in recent years, resulting in serious overproduction. With the decline of government subsidies and the intensified reshuffle of the industry, the industry structure of the strong Hengqiang has become more and more clear. The impact of the epidemic on the industry cannot be ignored. In our terminal application market, many mobile phone manufacturers are facing the pressure of new inventory and store closures, and most consumers of new energy vehicles around the world are also isolated at home, and consumer demand has weakened. This will be transmitted to our materials industry. In addition, the decline in international crude oil prices will also have a certain impact on the electric vehicle market. But in the long run, the new energy vehicle market still has great opportunities. As the market puts forward higher performance requirements for new energy vehicles, the scale of the high-end electrolyte market will have greater room for growth in the future. After more than two decades of development, the consumer electronics market has matured, and the industry has gradually stabilized. In the future, Shanshan Electrolyte will exert more power in the market, aiming at high-quality large customers at home and abroad, entering the supply chain of core global customers, and striving to become 'the world's leading supplier of lithium battery electrolyte.' ➤What strategy does Shanshan Electrolyte adopt to meet the challenge? After the judgment of the current domestic and foreign market environment changes and the preliminary precipitation, Shanshan Electrolyte will continue to steadily stabilize, do a good job in the cost and risk control of the industrial chain, actively expand key businesses, develop overseas markets, and achieve further improvement in profitability . Since 2018, some customers without core technology and financial strength have faced elimination. In order to control market risks and ensure continuous operation, Shanshan Electrolyte has optimized its customer structure, gradually reduced small customers, and concentrated elite forces to attack all high-quality customers. So far, it has gone smoothly. Bulk supply. In order to further reduce costs and increase efficiency, the company takes a three-pronged approach on manufacturing costs, management costs, and production processes. Through strategic purchase of raw materials and self-production, the company reduces manufacturing costs, and through automation transformation of production lines and process improvements, further Improve the production efficiency and pass rate of products. ➤How can Shanshan electrolyte further enhance its competitiveness? In the industrial blueprint constructed by Shanshan Electrolyte, how to build an industrial route centered on lithium hexafluorophosphate is an important part of Shanshan Electrolyte's important market competitiveness. The high quality and low cost of lithium hexafluorophosphate, as well as the ability to rapidly plan production are the embodiment of the core competitiveness of the electrolyte company. Shanshan is the first company in China to produce lithium hexafluorophosphate using a dynamic crystallization process, which solves the problem of the uneven particle size of traditional lithium hexafluorophosphate crystals, and highlights its advantages with high quality and low cost. In addition, as the core technology and cost control points of the electrolyte are gradually transferred to additives, the development of new additives will be a key measure for Shanshan to improve its core competitiveness and build competitive products. Shanshan Electrolyte has established its own additive Ru0026D team and completed the layout of six major lithium salt additives. It will realize the self-supply of various high value-added key additives such as ternary high nickel, silicon anode, and high voltage, and increase the The research and development of semi-solid and all-solid battery electrolytes meet the needs of the downstream market and continuously improve core competitiveness. With the gradual improvement of the industrial layout, the technical team's project tackling and the improvement of process equipment, Shanshan electrolyte has gained greater advantages in improving product performance and controlling costs. In 2019, the market share of Shanshan electrolyte continued to increase. In 2020, Shanshan Electrolyte will continue to expand the business of lithium hexafluorophosphate and additives to overseas markets. Under the trend of fighting costs in the electrolyte market, if we want to gain longer-term competitiveness, we can only continue to vigorously conquer the cost-reduction management and cutting-edge technology of upstream raw materials. Accumulate strength, accumulate, expand exploration fields and development channels, and use competitive products and scale advantages to occupy the right to speak in the market.