BYD's Fordy Battery releases overseas recruitment information or is preparing to build a European factory

The continuous expansion of external supply of power batteries to customers has allowed BYD to finally take the first step to build factories overseas. A few days ago, an internal recruitment information released by BYD’s Fordy Battery showed that the preparation office (European group) for the new factory of Fordy Battery is currently preparing to build the first overseas battery factory, which is mainly responsible for the production, packaging and packaging of lithium-ion power batteries. Storage and transportation, etc. Recruitment positions include senior project manager, chief process engineer, senior quality engineer, senior equipment engineer, etc. The work locations are all in Shenzhen and Europe. '(This is for) foreign automobile customers to supply supporting facilities and BYD's overseas business expansion supporting preparations.' On March 17, BYD brand and public relations department general manager Li Yunfei told reporters. On March 16 a year ago, BYD announced the establishment of five wholly-owned subsidiaries named after 'FudiAt that time, BYD said that this was to further accelerate the external sales of core components of new energy vehicles. In June of that year, according to foreign media reports, Jaguar Land Rover had negotiated with BYD on battery supply. If the negotiations are successful, BYD will build a battery factory in the UK to supply Jaguar Land Rover new energy vehicles. Regarding the above news, Li Yunfei once said that with the improvement of BYD's overseas business such as commercial vehicles and buses, the future will not rule out the establishment of factories abroad or overseas cooperation. But it did not disclose the specific plan. In 2020, as European countries increase their subsidies for new energy vehicles, the European new energy market will usher in an 'explosive period' of sales growth. At the same time, the 'European Green Agreement' announced at the end of 2019 proposes to be the first to achieve 'carbon neutrality' in 2050. For the automotive industry, it corresponds to more stringent carbon dioxide emission standards. Under the influence of multiple factors, European car companies including Volvo, Bentley, and Jaguar Land Rover have recently announced their own 'zero emission' time nodes. Among them, the Jaguar brand will become a pure electric brand from 2025. In fact, as far as BYD is concerned, it also has an earlier layout in the European market. At the end of 1998, BYD's first overseas branch and European headquarters settled in Rotterdam, the Netherlands; in 2012, BYD established a branch in the UK. Currently, BYD has manufacturing centers in Hungary and France. “Up to now, BYD has received orders for more than 1,500 pure electric buses in Europe, and the market share of pure electric buses exceeds 20%, ranking first.” The relevant person in charge of BYD said. In addition to electric buses, BYD Han and BYD Tang EVs have also been exported to Europe in terms of passenger cars. At the 2021 China Electric Vehicles Forum, He Yipeng, general manager of BYD Europe, introduced BYD’s “7+4 strategy” in the European market, including electric buses, electric buses, electric taxis, electric passenger cars, and electric logistics. Electric vehicles, electric municipal vehicles, and electric vehicles used in ports, warehouses and logistics centers, and airports. Although the vehicle business started early, in the field of power batteries in overseas markets, BYD is relatively conservative compared to other competitors. As early as 2019, CATL's first overseas factory in Thuringia, Germany has started construction and plans to start mass production this year. In addition, Funeng Technology and Honeycomb Energy's plans to land in Germany are also in progress. At the same time, LG Energy, also an Asian battery manufacturer, is also considering building a plant in Europe in the future. On the 15th of this month, the Volkswagen Group announced a huge plan to build 6 super factories in Europe within 10 years, with a total annual production capacity of 240GWh. 'Currently, the global electrification process is accelerating, and the rapid rise of the European new energy vehicle market has generated strong demand for power batteries.' Gaogong Industry Research Institute said that China, Japan, South Korea and local European battery companies are currently accelerating the construction of their European battery factories to seize In the international market, Europe may become a key factor affecting future changes in the global power installed capacity rankings.