Tesla cuts prices again! Wei Lai responds to 'no price cuts' and official announcement of a used car strategy

by:CTECHi     2021-10-03
Tesla's official website updated its Model Y promotional page on January 1, announcing that the Model Y pricing has been significantly reduced. Tesla once again raised the 'price reduction' banner, which has attracted much attention to the dynamics of new car-making forces such as Weilai Automobile. However, there are opinions that the price reduction of ModelY may have a greater impact on the German BBA-based luxury brands, especially in Restricted cities. Tesla ModelY has opened reservations, and the prices of both models have been reduced by more than 100,000 yuan. On January 1, 2021, Tesla's official website updated the model Y model promotion page, announcing that the domestic version of ModelY has officially opened for reservations, but the two models are sold. The price is significantly lower than the previously announced pricing. At the same time, Tesla also updated the information of Model3 models, announcing that all models are equipped with electric tailgate, panoramic sunroof and basic version of assisted driving functions as standard, and canceled the long-range rear-drive version. According to online sources, Tesla received nearly 100,000 orders on January 1. Although the data cannot be verified, the popularity of Tesla's offline stores is real. According to statistics, Tesla's delivery volume in 2020 increased by 36% year-on-year to 499,500 vehicles, which is close to the annual sales target of 500,000. This is mainly due to the strong performance of Tesla Model3. In 2021, the domestically produced Model Y will enter the market at 'low pricesAccording to statistics, as of the end of 2020, Tesla has built more than 620 super charging stations in China, with more than 710 destination charging stations, and the charging network covers more than 290 cities, opening up major cities and inter-city connections across the country. Weilai clearly responded to “no price cuts” and released the official second-hand car strategy. The data released by Weilai Automobile on January 3 showed that Weilai delivered a total of 7007 new cars in December 2020, an increase of 32.4% month-on-month and an increase of 121% year-on-year. Weilai's monthly sales exceeded 7,000 for the first time. In the whole year of 2020, Weilai delivered 43,728 new vehicles, a year-on-year increase of 112.6%. Since the start of delivery in June 2018, a total of 75,641 new vehicles have been delivered. Weilai Automobile also responded to the rumors that Weilai’s official website suffered a large number of chargebacks. Li Bin, the founder of Weilai Automobile, said: ModelY has not affected Weilai, and there is no major change in the order volume in the past two days. Qin Lihong, President of Weilai Automobile, said: “Our cars will not be reduced in price. Our products, processes, and services are at that level.” Li Bin also said: “Weilai battery rental service BaaS has become very popular after the release of the new battery in December. The BaaS car purchase model accounted for more than 40% of the orders, demonstrating the outstanding competitiveness and user acceptance of this innovative business model.” In terms of innovative business models, Weilai Automobile also made another big punch—January Officially released the official second-hand car system service-NIOCertified on the 3rd. Among the more than 75,000 users of NIO, some demand for car replacement has been generated, and the second-hand car service system was born under this background. NIO plans to invest 3 billion yuan in personnel, business, service and other aspects in five years. Li Bin said that the core of the second-hand car business is the protection of the greatest interests of existing users. In addition, Weilai will soon release new cars and release the used car system in advance, which is also of reference value for users who want to purchase more or redeem. At the same time, as of the end of 2020, NIO has built 172 swap stations and 100 overcharge stations in China. If Tesla cuts prices again, it may not be the new power that will hurt the most. Tesla delivered nearly 500,000 vehicles in 2020, which is obviously not of the same order of magnitude as China’s three new car-making powers. Some people believe that ModelY’s dimensionality reduction will put pressure on new car manufacturers such as Weilai, but it will not have a significant impact on sales for the time being. On the contrary, luxury brands dominated by German BBA will be more affected, especially In cities with limited purchases, the advantages of new energy licenses will be further amplified.
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