Eveready seeks ‘brand’ edge for pricing power

by:CTECHi     2019-12-21
There is not much room for increase due to fluctuations in raw material prices and foreign exchange rates
Battery Price, Eveready is working on a strategy to become a more brand
A driven company, it does not have to consider too much before the price increases.
There is not much room for increase due to fluctuations in raw material prices and foreign exchange rates
Battery Price, Eveready is working on a strategy to become a more brand
A driven company, it does not have to consider too much before the price increases.
The battery maker is already a big brand to consider, and will gradually get rid of dependence on the battery category in the rural market, which will affect sales even if prices rise slightly.
Instead, it wants to launch more and more battery-consuming products with higher unit value.
\"Instead of thinking about increasing market share in traditional markets, we are thinking about improving profitability.
Anything that will bring Eveready back together can enhance our ability to raise prices, \"said Amritanshu Khaitan, director of Eveready.
Eveready\'s profitability depends largely on the foreign exchange trend, and is under pressure because a large amount of raw materials, including zinc, and finished products in the it market are imported.
\"We have been raising prices.
Battery prices are up 3-
4%. the impact of the increase in raw material costs that we will further increase over the past six months has not yet been passed, \"Khaitan said.
Efforts to reinvent the brand Eveready began with the launch of a young-facing smartphone and tablet universal charger under its existing brand, Ultima. Priced Rs1,200-
3,000, Eveready will now have such a product in its portfolio where a slight price increase is often overlooked. More young people like this
In the coming months, the center\'s gadgets will also be launched as urban lighting solutions.
Heitan believes that all of this will bring better profits and profitability in the near future.
\"Our operating profit margin for the whole year is expected to be 7% in the region, while 4. 5% last year.
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